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Research papers

Marketing product quality with country labels- The key to success or a risky adventure

This paper describes the results of a study about the "Made in ..." phenomenon, conducted in Japan, the United States, France, Germany, Italy and the UK. The first section summarizes the position of country labels in times of increasing international...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Rudolf Leibiger
Company: GfK
June 15, 1992
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Citation

Leibiger, R. (1992a, June 15). Marketing product quality with country labels- The key to success or a risky adventure. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-product-quality-with-country-labels--the-key-to-success-or-a-risky-adventure


Research papers

A cross-national view of consumer predispositions toward products from foreign countries

This paper discusses aspects of the "country-of-origin", or "made in", concept. This refers to the notation included on the labels of products that are sold in countries different than their country of manufacture. Although this is a legal...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Nicolas Papadopoulos, Louise A. Heslop, Françoise Graby, George Avlonitis
June 15, 1986
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Citation

Papadopoulos, Heslop, Graby and Avlonitis (1986a, June 15). A cross-national view of consumer predispositions toward products from foreign countries . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-cross-national-view-of-consumer-predispositions-toward-products-from-foreign-countries-